Mosha has been in the beauty and fashion industry for over two decades. Starting like more other makeup artists Mosha worked at Barney's in Beverly Hills as an international artist for Shu Uemura later working for such brands as Cle de Peau where she was able to gain access to top celebs like Gwen Stefani, Jennifer Lopez and Cher.
From there Mosha kept in touch with her artistry working for various fashion houses then in LA, CA but found there was a need for agents to represent makeup and hair and stylists from an artist view point. So from there Mosha transitioned and began working her way to the top of the agent world. Learning the ropes and helping her fellow artist negotiate rates, book tours, garner branding deals. Mosha was and is a trusted friend and confident when it comes to her fellow artists but also making sure the artist maintain a high level of professionalism and integrity. Respect in this industry is paramount.
Mosha Katani discovered her calling for makeup artistry at a young age. She loved playing in her mom's or sister's makeup. The whole family liked getting glammed and dressed up for events and parties.
Mosha was initially introduced to sormeh, a sooty black powder by her mother when she was just around 12 years old.
Growing up in Southern California and having access to both fun in the sun as well as music and movies Mosha was looking for the perfect eyeliners to wear all day and not worry about smearing. It was the 80's afterall and eyeliner was the can't live without makeup product!
Mosha ultimately beauty and art to create Sormeh, a line of natural, kohl-based eyeliners. And celebs like Angelina Jolie and Naomi Campbell are among Sormeh’s fans to try it.
Mosha spent the early part of her life working at Mac Cosmetics, Christian Dior, Makeup Forever, Origins, Stila Cosmetics and later International artist for Shu Uemura at Barney's Beverly Hills. Meanwhile she freelanced on shoots and music videos. While at Barney's Mosha transitioned to a brand new line called Cle de Peau. She was the go to artist for brand new cosmetic lines launching on "The Boulevard" meaning Wilshire Blvd. in Beverly Hills.
This helped her garner some top clients like Jennifer Lopez, Gwen Stefani, Cher, Paula Abdul and even Jack Nicholson to name a few, who trusted Mosha with beauty questions and products suggestions.
This was the time Mosha started her beauty agency where she was able to work on LA Fashion Week and poach up and coming artists to join her agency. She was there to give these artists guidance and representation. When a Junior agent Mosha had begun having small seminars for assistants and wannabe artists eager to learn about the business.
In this realm Mosha was able to break new artists into the world of beauty and fashion and also help create branding deals for some. Most of these artists when on to have incredible careers in fashion and beauty or cosmetics.
In 2017, Mosha, her husband and two dogs decided to move to Rome, Italy which is where they live now continuing to have seminars and Master Classes. They also have special guests fly in from Los Angeles/NYC to offer top notch classes and events. Something brand new for Rome.
Classes are held in city center walking to Via Condetti at Auditorium 2.0 next to Saint Laurent, Christian Louboutin and Louis Vuitton boutiques.
Beauty students, makeup lovers, Italian socialites are all coming out from all over Italy and Europe to be a part of this rare opportunity.